Why Buy Now?

If you’ve been thinking about buying a home in Utah, you may be wondering: Should I wait? With interest rates, home prices, and market headlines constantly changing, it’s a fair question. But when you look closely at Utah’s long-term housing trends, economic strength, and current opportunities, everything points to buying now being a smart and strategic move.

Here’s what today’s data shows — and why many buyers are choosing to act now rather than wait.

A Market Advantageous for Long-term Home Ownership

Utah continues to be one of the most desirable places to buy a home in the United States, supported by population growth, a strong job market, and long-term housing demand.

• Purchasing Power: Utah ranks #1 in the U.S. for median household income adjusted for cost of living, providing buyers with excellent purchasing power. A strong economy like this helps protect home values and supports long-term stability for homeowners.
• Lifestyle: The state consistently ranks among the best in the nation for economy, education, and quality of life, with low unemployment and strong job growth. Homeowners enjoy world-class outdoor recreation (skiiing, hiking, national parks), excellent schools, safe neighborhoods, growing cities with expanding amenities, and beautiful landscapes. These lifestyle advantages continue to draw new residents — supporting long-term housing demand.
• Consistent Equity-Growth: The median single-family home price was about $547,700 in late 2024 statewide. By 2025, the median price rose to roughly $586,800 — up nearly 7% year-over-year.

Despite brief periods of price stabilization, home values in Utah continue to trend upward over time — a key factor for long-term homeowners building equity.

Waiting Could Cost More Than Buying Now

Many buyers consider waiting for lower rates or lower prices, but historically, delaying a purchase results in higher long-term costs.

• Utah home prices increased about 6–7% year-over-year in recent data.
• Over time, housing prices have grown significantly faster than income, making homes less affordable the longer buyers wait.

In addition, renting does not build equity. Buying allows homeowners to build long-term wealth, protect against future price increases, benefit from tax advantages and lock in stable housing costs.

Interest Rates Fluctuate — But Prices Continue to Rise

Interest rates are an important part of the buying decision, but they move in cycles. Many buyers today are using a simple strategy: buy now, refinance later. According to housing forecasts:

• Mortgage rates are expected to fluctuate within a 6%–7% range, not to change drastically overnight.
• Home prices are projected to continue modest growth rather than decline.

Waiting for perfect rates may mean paying more for the same home later — missing years of equity growth.

The Best Time to Buy Is Now

No one can perfectly time the market — but data shows Utah remains a strong long-term housing market with continued demand, rising home values, and expanding opportunity for buyers. Make your move and buy now to lock in today’s home price, start building equity, and take advantage of builder incentives–all within one of the nation's strongest housing markets. Take the Next Step If you’ve been considering a move, now is an excellent time to explore your options. Save up to $80,000* with Visionary Homes’ Make Your Move in 2026. Holding the keys to your future home can happen sooner than you think!

*Terms and Conditions apply: Make your move in '26 savings are available on select homes in Visionary Homes communities across Utah for contracts written on or after January 5, 2026. Offers apply to homes that close by January 31, 2026. All prices, promotions, and availability are subject to change without notice at any time. See a Visionary Homes New Home Specialist for complete details.

Sources
https://www.utahbusiness.com/press-releases/2024/02/13/salt-lake-home-sales-rebound
https://www.utahbusiness.com/press-releases/2025/05/27/salt-lake-county-home-prices-real-estate
https://www.axios.com/local/salt-lake-city/2025/04/15/utah-median-household-income-ranking-cost-of-living